By Reinhard Mohn
Reinhard Mohn has grappled with the political and cultural alterations of contemporary a long time like few different marketers of his time. during this deeply own e-book, Mohn, for the 1st time, describes his entrepreneurial improvement within the context of his personal attention-grabbing own studies.
A worldwide Lesson plumbs the intense intensity of Mohn’s lifestyles, from his Protestant upbringing and his time as a German soldier in an American POW camp in the course of global warfare II to his socially wakeful offerings as a tender businessman.
The hopes and demanding situations of booming Fifties Germany encouraged Mohn’s early years as an entrepreneur in lots of methods. He fast understood that to achieve success he needed to mix monetary considering with social accountability. moreover, as he guided Bertelsmann’s evolution from a medium-sized corporation to an international media company, he learned how very important it was once to hunt discussion with different cultures. via it all–from the interval of German rebuilding after the battle throughout the age of globalization–Mohn fostered a winning company tradition that served as a version for company leaders around the globe.
A worldwide Lesson finds the explanations that guided Mohn’s improvement, and stocks how his family members origins and private stories formed his life’s paintings. His tale is usually a testomony to his management. all through his existence and occupation, Mohn has promoted a different and critical philosophy: fiscal considering and democratic tradition can't be in opposition–and merely through status up for humanity do we grasp the demanding situations of world cooperation.
From the Hardcover edition.
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A Global Lesson: Success Through Cooperation and Compassionate Leadership by Reinhard Mohn